Filming for Water’s Edge Dock & Hoist was all about showcasing the beauty and freedom of lake life while seamlessly integrating the products that make it possible. As a company dedicated to getting more people out on the water, they specialize in boat docks and lifts for Michigan’s Great Lakes and freshwater lakes. This project wasn’t just about selling a product—it was about capturing a lifestyle.
The Vision: Merging Product with Experience
From the beginning, it was important that the video didn’t just feel like an ad. Instead, I wanted to create a visual experience that immersed viewers in the lake lifestyle—early morning still waters, boats gliding across the surface, and dockside moments that capture what summer is all about. Showing these elements alongside the products was key. The goal was for viewers to feel the connection: a high-quality dock and lift aren’t just purchases, they’re the gateway to making the most of life on the water.
The Best of the Best: A Compilation of Footage
This project also became a showcase of some of the best footage I’ve captured up until this point. Over time, I’ve built a collection of stunning lake shots, and this video brought those together to tell a cohesive story. Each clip was chosen carefully, ensuring every frame felt natural, inviting, and in sync with the brand’s mission.
The Final Cut
What we ended up with was more than just a marketing piece—it was a celebration of Michigan’s lakes and the role Water’s Edge Dock & Hoist plays in making them accessible. The final video reflects what makes lake life so special and why having the right dock or lift can make all the difference.
For me, this was more than just another project—it was an opportunity to craft something visually compelling that resonates with boaters, lakefront homeowners, and anyone who dreams of endless days on the water.